National Small Business Month: Private Equity Helps Entrepreneurs Go from 2 AM Idea to Thriving Small Businesses
Washington, D.C. – In celebration of National Small Business Month, the American Investment Council has launched a new advertising campaign, including prominent placements at Ronald Reagan Washington National Airport, showcasing private equity’s role in supporting small businesses across America.
Every day across the country, entrepreneurs do the hard work of turning their “2 a.m. idea” into a reality. Private equity provides them with capital, expertise, and resources they need to hire, grow, and invest in their communities.
Get The Facts:
- More than 85% of private equity investments support U.S. small businesses with fewer than 500 employees.
- In 2024, private equity-backed small businesses directly employed over 1.6 million workers.
- Private equity-backed workers earned more than $165 billion in wages and benefits in 2024, spanning all sectors of the U.S. economy.
From Big Idea to Thriving Small Business
Watch: Private Equity Helped Little Sesame Sell Hummus in 3,000 Grocery Stores Nationwide
Private equity has helped thousands of entrepreneurs realize their small business’ full potential by equipping them with the infrastructure and capital necessary to build and scale.
Last year, Little Sesame co-founder Nick Wiseman shared his story of starting a small business that now sells its hummus in 3,000 grocery stores nationwide.
“Without private equity, we wouldn’t have been able to build the infrastructure and the team to actually go out and make the product every single day,” Wiseman said.
Private Equity Powers Small Businesses
AIC’s campaign, which runs through the end of May, will feature prominent placements at Ronald Reagan Washington National Airport. The ads will greet travelers arriving and departing through Terminal A at Ronald Reagan National Airport and will be on display in baggage claim. The campaign will also feature sponsorships of the Punchbowl News AM, Midday, and PM newsletters during National Small Business Week running May 4th to 8th.
AIC is proud to spotlight the importance of private equity in partnering with small businesses, fueling innovation, and enhancing operations while strengthening the overall U.S. economy during Small Business Month.
Learn more about how private equity serves as an economic growth engine for small businesses across the U.S.: https://www.investmentcouncil.org/smallbusiness/
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