AIC Launches New Video for Small Business Saturday

Over 74% of Private Equity Investment Went to Small Businesses

WASHINGTON, D.C. — Today, the American Investment Council launched a new video for the holiday season, highlighting private equity’s investment in small businesses across the country. The new 30-second video will run on digital platforms nationwide.

In 2021, 74% of private equity investment went to small businesses on main streets across America. Private equity invested over $1 trillion in the American economy and supported over 5,200 small businesses.

“Private equity plays a critical role in enriching our communities and supporting the small businesses we love. From local stores filled with holiday gifts to neighborhood coffee shops, private equity strengthens thousands of small businesses and directly employs millions of workers across America. We’re proud of the meaningful impact the industry has had on small businesses this year and looking forward to supporting them in 2023 and beyond.”

Drew Maloney, President & CEO of the American Investment Council.

To hear directly from employees who work at private equity-backed small businesses, please watch these videos here.

To learn more, please visit