Private Equity Growth Capital Council Launches New Education Campaign
“Private Equity at Work” to spotlight PE investments driving growth and creating jobs in communities across the country.
WASHINGTON, DC, Feb. 2, 2012 – Today, the Private Equity Growth Capital Council (PEGCC) launched “Private Equity at Work,” a new initiative aimed at educating media, policy makers and the public about the private equity industry and its positive contributions to the American economy. The campaign is anchored by a new website and resource center, www.PrivateEquityAtWork.com, featuring educational content, industry data and an in-depth look at specific private equity investments that are driving growth and creating jobs.
“There is a real lack of understanding about private equity – what it does, how it works and who benefits from it,” said Steve Judge, president and CEO of the PEGCC. “We wanted to set the record straight by providing credible and up-to-date information about the industry and our proven record of strengthening companies, creating jobs and delivering impressive returns to pensions and other investors that bolster the financial security of millions of average Americans.”
The online resource center contains a wide range of information about private equity, including:
- A series of video and written case studies chronicling specific PE investments;
- An industry primer, entitled Private Equity 101
- Basic industry fact sheets and infographics
- A new blog that will publish industry news, reactions and perspective.
The video case study series will be updated throughout the year. The first two companies profiled in the series are Universal SmartComp, a nationwide physical medicine network solution in the workers’ compensation industry that has added 142 new jobs since being acquired by The Riverside Company in 2007; and Project Service, LLC, a Carlyle Group-funded public-private partnership with the State of Connecticut to renovate and operate 23 service areas along state highways that is expected to create 375 jobs and $500 million in economic benefits to the state.
The next video in the series, expected to be completed next week, will feature Vanguard’s investment in The Detroit Medical Center. Vanguard is owned by The Blackstone Group and their investment is one of the largest private investments in Detroit’s history.
“The PE-backed companies we’ve profiled are just a few examples of the thousands of companies that private equity has had a hand in strengthening,” added Judge. “The headlines have tended to focus on a few unsuccessful investments. This effort focuses on our successes, of which there are many more, and showcases the true value that private equity investment brings to companies, workers, investors and the U.S. economy.”
Private Equity at Work will be supported by an online advertising campaign nationally and in key states. To learn more, visit www.privateequityatwork.com.
About Private Equity
The private equity industry in the U.S. comprises nearly 2,300 investment firms in all 50 states. They operate nearly 14,000 U.S.-based companies that employ approximately 8.1 million people. In 2010 alone, U.S. private equity firms invested nearly $150 billion in over 1,200 companies. Through 2009, the private equity industry worldwide has distributed nearly $1.6 trillion to its limited partner investors.
About the Private Equity Growth Capital Council
The Private Equity Growth Capital Council (PEGCC) is an advocacy, communications and research organization and resource center established to develop, analyze and distribute information about the private equity and growth capital investment industry and its contributions to the national and global economy. Established in 2007 and formerly known as the Private Equity Council, the PEGCC is based in Washington, D.C. The members of the PEGCC are 36 of the world’s leading private equity and growth capital firms united by their commitment to growing and strengthening the businesses in which they invest. More information about the PEGCC can be found at www.pegcc.org.